Initially, when buying a home, it’s important to pay attention to your gut feeling and then step back for a moment and defer your gut to some rules of logic. For most people it’s an emotional reaction. Your nerve endings tingle with excitement, for example, when you find a floor plan that is naturally comfortable to you. When you walk through the front door, somehow, it just plain flat feels right.
Ok, hold that feeling of excitement in your mind for a moment. Now fast forward a few years into the future and imagine you’re getting ready to sell your home. What I want you to do is take a deep breath and lower the curtain between your emotional self and your logical self. Put your emotions in a box and close the lid so only the logical you is left for now. Think about resale value, competing inventory, appreciation and what a discriminating buyer might be looking for. Look ahead and think about things buyers might object to when buying your house. The value of your home is directly related to its marketability. If it is sought after by other buyers, you will be able to resell your home at the highest price possible for the market.
Here’s the logic that will help you be able to market your home to the greatest number of buyers possible, creating a competitive atmosphere that will bring you the most money for the sale.
Site Difficulties
Lack of Yard
Does the selected property meet the needs of the typical buyer for the neighborhood in terms of lot size? Buyers tend to pass on homes that have significantly less usable yard than other homes in the neighborhood.
Unusual Easements or Restrictions
Unusual easements, deed restrictions, or an unexpected lot configuration discovered during the closing process should be cause for re-consideration, with an eye toward future marketability. Does the lot contain an access easement to another property? Is there an encroachment on the property? Are there regional pipelines underground? Are the lot boundary lines what you expected? Is flood insurance required?
Commercial View
Homes in suburban areas that view office buildings or retail centers are less attractive to buyers. Buyers choose suburban neighborhoods for their concentration of single family homes, separated from commercial areas. Of course, this would not apply to urban areas.
Flag Lot
In a subdivision of properties with similar road frontage, buyers will avoid this type of lot. These lots have very little street frontage, and there may be a building in front of the home. An acreage flag lot in a country setting may be an exception.
Likely Objections
High Tension Wires
The general reaction by buyers to high tension wires crossing near the lot is to simply eliminate the choice.
Steep Driveway
Many buyers will pass on homes with excessively steep driveways. If they cannot comfortably park the car, they won't get out of it to view the home.
Busy Street
The noise related to a busy street is a turn-off to many buyers, especially if the busy street is in front of the house.
Too Exposed
If the building behind the home looks down onto the backyard or into the family room, this will be a sales objection to many buyers. Most buyers want a certain degree of privacy in the back yard. This may be able to be mitigated by trees or screening.
Neighborhood Concerns
Declining Values
Does the neighborhood show pride in ownership? If you see tear downs and new construction, an older neighborhood may be going through a renewal period, and may be a good risk. However, if your market data indicates that values are declining, this should be cautionary information for the buyer.
Safety or Security Problems
If you see or hear of security problems—drug dealing, frequent burglaries, or safety concerns, ask your buyers to check the facts and data on these issues before buying. If these kinds of problems are on the rise, your clients could have serious resale issues.
Market Matters
Seasonal or Limited Market
Some homes have a limited market—a vacation area, a primarily student market, or an age restricted subdivision. This may suit your needs, but keep in mind that the re-sale will be limited to more limited set of buyers making it harder to sell.
Remote Location
In most cities, areas that are closer to a business district tend to have a larger buyer pool than homes located in remote areas. Regardless, you may choose the privacy and setting of a country home over resale potential.
No Comparable Sales
It is important to understand the underlying reason for few or no comparable sales. The home may be very unusual compared to homes around it, or the market may be slow. This could indicate a possible future re-sale problem.
Extended Marketing Time
Has the selected home been on the market a long time? Was the price simply set too high? Has the market been slow? Or, is there a problem with the house that an incoming buyer will need to correct like a room addition that wasn’t constructed right or without permits.
Oversupply of Homes
The possibility of an increasing supply of homes in the selected neighborhood may be a concern for some buyers, in particular those who will be in the home for less that two years. A common source of excess supply is overbuilding by homebuilders in the area, or it may be caused by a decline in the economy of the area.
Non-conforming Styles
Lacks a Typical Amenity
In an area where nearly all homes are on the golf course, or have a pool, or include a garage, buyers will tend to pass on homes that lack these features. In an area of mostly senior buyers, a home with the master upstairs may have trouble selling. Look carefully at what is generally offered in a given area to the majority of buyers.
A-typical Style
Homes that do not seem to belong in the neighborhood may have trouble selling. For example, an urban loft style home may be popular in older, eclectic areas, but would be hard to sell in a uniform suburban neighborhood. That goes for architectural deviations from the neighborhood norm as well. A home that looks much larger or different from others may give you difficulty in recouping your construction or remodeling costs.
Inspection Issues
Water Drainage Problems
Poor water drainage is a serious and costly remediation problem. Talk with experts about improving the drainage, and evaluate any damage caused by flooding or standing water. If the incoming buyer doesn’t have an improvement plan ready before proceeding that may be an indication he will as you (the seller) to pay for it.
Structural Defects
Structural defects have an underlying cause. They may be due to loose fill on the lot, clay soil, drainage issues, or poor construction. It is crucial that you understand the source of the problem, and the cost to repair, before taking on a house with structural problems.
Inspection Flaws
Excessive repairs noted on inspection reports indicate that the house was not maintained or was poorly constructed. You may need to be prepared for some serious work on the house. An incorrect application of stucco or other siding may have water damage or mold behind it. A mold infestation is expensive to remove. If you buy that home, document your repairs with pictures, receipts and notes in order to show a future buyer that these problems have been solved.
Insurance Claims
If a previous insurance claim was the result of fire or flooding, you should have full disclosure from the seller. Large insurance claims are a red flag, and may result in difficulty in obtaining insurance on the home. Insist the seller give the facts about previous insurance claims. In California the SPQ (Seller’s Property Questionnaire) is a document that helps address these issues. Many homes that have had repairs, such as hail damage; covered by insurance, likely will not be a re-sale problem.
Improvement Obstacles
Costly Improvements
If the sales price includes a number of costly upgrades, you (as the seller) may not be able to recoup their cost. For example, imported fixtures, unusual craftsmanship, exotic woods, high maintenance gardens, or artistically decorated walls may not have a market value equal to their cost. After home ages, these finishes may drop substantially in value. In Southern California, swimming pools and tennis courts do not contribute the full amount of their cost in the value of the home typically.
Over Improved
Homes that are overbuilt, or have excess acreage for the area often have a difficult time recouping the additional cost. Most people feel safer buying at the mid level of value in the neighborhood.
Non Functional Floor Plan
Floor plans that make living in the home difficult will turn away future buyers. Homes with excessive level changes, poorly proportioned rooms, awkward access to the outdoors, low ceilings, or few windows may sell, but at reduced prices. This may be an opportunity to take down walls and make creative changes to improve the marketability of the home. You as a buyer will need design skill, reliable contractors and an appropriate budget to solve those problems.
Out Dated Finishes
Many resale problems are simply due to outdated finishes. Buyers with decorating skill and a sense of style can transform these homes. Remodeling adds a level of risk and difficulty to the home purchase, but possibly, a higher level of satisfaction and monetary reward for you the buyer. Your real estate agent may have seen the model of home you’re looking at and be able to make suggestions based on other remodels he’s seen. With help, you may be able to create a gem for you to resell sometime in the future.
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